JMW – Wella Berlin

Wella Professionals, hair care and cosmetics company, partnered with event agency, Jack Morton Worldwide to launch live and digital experience TrendVision 2015 ­— a showcase of hair trends for stylists and the media.

Taking place in The Station, Berlin on November 22, TrendVision exhibited the latest hair fashions and formed the finale of Wella’s International TrendVision Award (ITVA).

The live experience was designed to flow throughout the space. On arrival the audience were immersed in an interactive hub that brought to life the 2016 trends and Wella’s 135 year history. This led into the catwalk shows revealing the S/S Molten Ecaille and A/W Bronde Luxe trends and the TrendVision winners, before returning to a hub which had been transformed for the evening.Key Visual ITVA Berlin